Category: Uncategorized


Pacific Palisades Getting Some New Condos

We all know that property in the Pacific Palisades commands big dollars, but now at least you have some new condo options vs. some of the older condo projects or traditional single family homes that Pacific Palisades currently offers.

If you’re looking to downsize from a big house, want another residence with ocean views or just want a new place altogether, this new project coming in mid 2018 is a great option for the beach area that’s still close to all the liveliness Los Angeles has to offer.

Located on a bluff on the corner of Sunset Blvd and Pacific Coast Highway, this project is called One Coast by Etco Homes (known for nice, luxury developments) and will consist of 53 townhomes and condos starting in the $3M’s. To the south you have Santa Monica and to the north you have Malibu so this location is stellar.

As far as size, they’ll be 3-5 bedrooms ranging from 2800-5000 square feet and Etco says they will all have ocean views. All have private elevators to each residence and some will have private driveways and garages. Sounds like it could be a pretty nice project. Definitely not easy on the wallet, but with the current hot sales market and high demand, these will definitely have their high-end buyers. Want to know more? #ContactTheLab.


Investment Opportunity in Hollywood Under $700K

For our investor clients, there’s a rare opportunity at the elite W Residences Hollywood for a condo under $700,000. This is a 1 bedroom priced at only $675,000 with an 18 month lease in progress at $4250 per month. Great income and to add to this, the seller is paying 9 months of HOA dues for the new owner.

Located in the epicenter of all things entertainment, neighbors include the famous Pantages Theatre, Capitol Records and Cinerama Dome to name a few. Besides that, tons of shops and restaurants nearby including our favorite Cleo at The Redbury Hotel. Additionally, for the Equinox enthusiast, there’s a new one a block away. It’s brand new and a fab way to work out from what we hear.

More highlights of this condo include brand new wide plank hardwood flooring, two sliding glass entries to the terrace space, upscale Poliform cabinetry & a large laundry room. We don’t know about you, but proper laundry room spaces make us happy & they’ll make your tenants happy too. Besides all these highlights, the amenities are the major star of this building. From the security, concierge and screening room to the 1/2 acre resident only rooftop park, these only scratch the surface of living at this prime Hollywood residence. Another reason why this building continues to be in such high demand. Again, asking price is only $675,000 and it’s ready to move. #ContactTheLab.


In case you haven’t heard from us yet, Happy New Year!

Boy does time fly! We had a great 2017 and still remained strong as ever at The Residences at Ritz-Carlton LA Live & The Residences at W Hollywood as the leading broker, but we also had some other great real estate transactions throughout Los Angeles and Orange Counties.

One particular highlight that stood out is our sale of 1410 Miller Drive in the Hollywood Hills. It’s in the 90069 zip code, the hottest and priciest zip in the hills, that sold for $3,000,000. This deal stands out to The Property Lab owner/broker Yvonne Arias because the client and his family are not only such wonderful people, but the seller was also great to work with. This deal definitely had its challenges, but in the end, we got it done and our client got this amazing new home with views that literally make your jaw drop.

As for 2018, we’re planning to make it just as successful, exciting and also planning to cherish every moment. In today’s fast-paced world, we wish you a slow and wonderful new year πŸ˜‰


Ritz-Carlton Breaking Sales Records Amidst Stiff Competition

As you likely know, The Property Lab (TPL) owner and broker Yvonne Arias Neustadter has a pretty extensive sales & leasing history at The Ritz-Carlton LA Live. With hundreds of transactions to date, she has recently just broken a sales record at Ritz-Carlton LA Live with condo #34G. This was a brand new, never lived in 1 bedroom that sold at $1134 per square foot at $1,350,000; the highest price per square foot ever achieved for a 1 bedroom in this building.

At a time when competition is steep, TPL is very proud to share this news! If you’re wondering how Ritz-Carlton LA Live can still offer a brand new condominium, let us explain. This particular owner purchased this condo as an investment and held onto it solely for the purpose of selling it at a later date as brand new. TPL does have a few other brand new, never lived in condos at The Ritz-Carlton LA Live so make sure you reach out to Yvonne for more information. Because of the popularity of the building and the desirability for these condos, the inventory is dwindling. Get in touch.


New Luxury Apartments Near Famous Capitol Records

The Related Company, known for The Century, that gorgeous high rise in Century City, is adding to their Los Angeles portfolio with 1755 Argyle. It’s just north of one of our favorite buildings in LA, The W Hollywood, and we’ve been so curious as we’ve seen the construction in progress.

At 18 stories, this LEED silver high rise will offer 114 luxury apartment rentals touting views from the Hollywood sign to the Pacific Ocean. Designed by LARGE Architecture, the fifth floor will feature a terrace, pool, spa, dog run, lounge and library. ​That’s all we know for now but we look forward to seeing the finished product in 2018.​

In case you’re curious, Related is known for their mixed income and mixed use housing developments. They’ve built over 14,000 residences which include 2500 affordable units and 4500 market rate units. More recent projects include the Seychelle & Waverly in Santa Monica and the Emerson in Downtown Los Angeles. Stay in touch with TPL for updates. #ContactTheLab.



It’s very exciting to see all of the real estate development happening around Los Angeles. Hollywood in particular has been experiencing a sort of Renaissance which makes it a bit more interesting and The Residences at W Hollywood is right at the center of it.

As you may know, we have a special place in our heart for The Residences at W Hollywood. It’s said to be the most elite building in the area and is a regular place of business for us because of its popularity. This property offers a unique hotel residence lifestyle that comprises ease, excitement, walkability and views. Enjoy room service to your condo, walk across the street and catch the latest Hamilton show at The Pantages or enjoy a service at the on-site Bliss Spa. What an amazing way to live.

Right now the building has some excitement happening on it’s 15th floor as they have recently launched their new “Above the Penthouse” condos. These condos are gorgeous and start about $1500 per square foot and up. Right below, on the 14th floor penthouse level, The Property Lab and owner Yvonne Arias just launched 14i. A chic, oversized one bedroom that is near 2000 square feet including the terrace. Some of the posh upgrades include Savant home automation & Lutron lighting to name a few. The views here are killer where you have the cool historic buildings as your neighbors but can also see the ocean, Century City, Beverly Hills and more. At $1,825,000, rare to get a penthouse at this high profile building under $2M. Now is your chance. #ContactThe Lab.


Park Hyatt Condos in Downtown LA Coming Early 2018


Pretty much every day we see the progress happening at the Oceanwide Plaza project on Figueroa St. It’s our neighbor as we are located at the fabulous Ritz-Carlton LA Live so we of course look forward to hearing any updates on this project. As we’ve reported, this building will be a similar concept to Ritz-Carlton & LA Live with a hotel, condos and retail space.

The latest news though is more about the condos, which is what we care most about right now. There will be a shopping center as we’ve told you before, but the Park Hyatt Condos are said to be planned above the hotel, just like Ritz-Carlton Hotel has condos above it, and it will be 53 stories high, just one floor shy of the Ritz-Carlton LA Live which is currently the tallest residential building in Los Angeles.

Pictured, is a rendering of the 23rd floor pool area that faces west looking pretty nice! Some of the other planned amenities include a 2 acre park, 2 dog parks, a jogging track & basketball court. There are no prices being given now but Oceanwide says they’ll be selling in early 2018, although we’ve heard quite a few whispers the prices will be sky high. There will be 1 bedrooms, duplex condos and half floor condos that could be as large as about 9000 square feet. We can’t wait to see the finished product! Make sure to reach out to us if you want to keep in the loop with this project. #ContactTheLab


3 Bedroom Steal at The Residences at Ritz-Carlton LA Live

Over the past 18 months (at least), we’ve seen sky high prices per square foot for 3 bedrooms at The Ritz-Carlton LA Live Residences, but just recently, there is a definite steal for a 45th floor stunner that comes with all the furnishings! This condo started just under $3.5M a little over three months ago and has now been reduced to just $2.850,000! Not long for such a hefty reduction and it shows how motivated the owner is.

At 2660 square feet, that’s a mere $1070 per square foot and there will definitely be a lucky buyer of this property soon. According to real estate broker and listing agent Yvonne Arias, the owner is ready to move this property and that is the reason for this drastic reduction.

This home is soaring on the 45th floor with amazing views of the skyline, skyscrapers, LA Live & Staples Center. On the inside, you have a spacious 3 bedrooms, an Office Space and 4 bathrooms. There are stellar views upon entry as you see walls of windows in an oversized living and dining area with upscale furnishings that are included in the sale. Other upgrades include surround sound, motorized window shades, added recessed lighting, customs wallpaper & more. Please Contact The Lab for more information. Get this while you can πŸ˜‰


Are Prices Rising at W Residences Hollywood?

Anyone strolling through Hollywood the last six months or so can’t deny the bustle that’s happening in nearly every direction. A plethora of construction is happening on hotels, apartment buildings and the list goes on. Over at W Residences Hollywood, one of our “babies,” seems to be that prices are rising, or at least the developer and owners are going in that direction.

The Property Lab (TPL) & owner Yvonne Arias just launched #10G, a stylishly furnished 2 bedroom, 3 bath over 1700 square feet with the prime views of the building facing north. From every room you have the iconic Capitol Records, Pantages Theatre, Hollywood Hills in your view. This building definitely has a lot going for it as it’s considered to be the most elite property for Hollywood living and the owner is asking just over $900 per square foot & is including the furnishings at $1,550,000.

With these views, services, and their signature Whenever/Whatever service motto, seems to be well worth it. To add, the developer is finishing up the 15th floor penthouses at W Hollywood and about to launch several units for sale somewhere near $2000 per square feet. TPL owner Yvonne Arias was able to recently catch a glimpse of a few of the spaces and they definitely impressed — big time. The finishes are spectacular and worthy of a contemporary Beverly Hills mansion but who was to doubt with design firm SFA behind it (Sue Firestone). As summer approaches, the busiest real estate time of the year, we look forward to seeing what the future has in store for these condominiums. Contact The Lab for more information.


3 Bedroom Luxury Condo at Ritz-Carlton LA Live Making Waves with its Price

Right now, if you want a 3 Bedroom Condo at The Ritz-Carlton Residences at LA Live, you’ll have three to choose from. Two of them are the same exact floor plan on the north side of the building with price tags close to $9,000,000 (around 4000 square feet) OR you have the most recent option to come to market by The Property Lab owner & broker Yvonne Arias for a mere $4,500,000.

What a deal, right? In comparison, these are all in close range near the top of this towering Downtown Los Angeles luxury condo building. As far as the size, the less expensive option repped by TPL is a little over 1000 square feet smaller, but it’s still an ample size 3 bedroom + Den, 4 bath residence near 3000 SF. To make this condo even more appealing, it’s very tastefully furnished & get this, it comes with all the furniture & accessories! Definitely a plus as interior design & all the fixings can run up quite the bill. Take a glimpse into this 5-Star Luxury Condo below and Contact The Lab if you’re interested. πŸ˜‰