A Real Estate Steal in South Park, DTLA?


Yes, you heard that right!  A steal in LA’s hot real estate market is rare and we want to tell you all about one.

In fact, The Property Lab owner Yvonne Arias happens to have the listing and it’s in a prime location in the South Park area of Downtown Los Angeles.  At only $695,000 this 2 bedroom, 2 bath in an amenity rich building is the lowest priced 2 bedroom in all of South Park.
We hope you’re listening because this is a great opportunity to become a homeowner and it’s a walker’s paradise with a high-end Ralph’s Fresh Fare across the street and an upcoming Erewhon market coming soon to name a few.

Now, some of you that aren’t super familiar with DTLA may not know about all the different pockets, but South Park in particular is considered the most desirable and prime area; some say the Beverly Hills of Downtown LA.


Hot Factor Continues at Ritz-Carlton Los Angeles

Recently we talked about the hot factor at Ritz-Carlton Los Angeles and it’s not letting up.  On March 1, The Property Lab owner Yvonne Arias continued the streak of high prices per foot with the sale of condo #44E.  This 3 bedroom + Den at over 3000 feet sold near $1200 per foot.  Another staggering number for the Ritz-Carlton Los Angeles, but also for Downtown.  It continues to reign as the supreme building in the area and per Yvonne, “The Ritz-Carlton Los Angeles is the best deal in Los Angeles for a newer, high rise building.  It’s also doing some renovations so it will soon be even more beautiful and desired.”

Later this spring we’ll be sure to share more sales updates and we look forward to updating you on the renovations. Stay tuned.

The Real Deal


Check out our latest feature in the news! On February 20th, Owner and Broker of The Property Lab, Yvonne Arias, was featured on The Real Deal for her take on the upcoming 66 story tower – Figueroa Centre. This would become LA’s third largest building!

Read The Full Article Here!



According to Yvonne Arias, broker and owner of The Property Lab headquartered at LA Live, there is no slowdown in the luxury condo market, one of her specialties.  We definitely believe her as she dominates some of the hottest markets in LA, including Downtown LA and Hollywood.  Currently she is helping developer HEI sell their top floor, brand new penthouses at The Residences at W Hollywood that are pretty spectacular.
As of now, she has her sales team focused on a southwest corner unit called The Vista at over 5000 feet, including terrace space, with gaping views of iconic Hollywood, Century City and the Pacific Ocean.  Asking $6,750,000, she is confident this prize piece of real estate will have a new owner soon.  Yvonne sold the first 15th floor penthouse last May at around $1240 a foot and prior to that, she had sold the building’s largest penthouses on the 12th and 14th floors–A great track record no doubt.
“These luxury condos are a standout in the LA market because they are hip and fresh not only in their design, but also because of their location.  Much of the new luxury condo inventory is more conservative in design & doesn’t resonate as much with that younger buyer.  Right now Hollywood is ultra hot with all the media tech that has come and are still coming so it’s a great time to invest here,” says Yvonne.
The Residences at W Hollywood are located at 6250 Hollywood Blvd and are considered to be the most exclusive and desired condominiums in the area as they offer a full service experience to their residents that includes security, concierge, valet parking, and stunning amenities that include a 1/2 acre rooftop park, dog park, fitness center, screening room, room service and more.  For more information about purchasing one of these exclusive properties, contact us today.

Academy on Vine Project Adding More Cool Factor to Growing Hollywood

In terms of real estate growth in Los Angeles, Hollywood has the #1 spot in terms of development, even over Downtown LA.  Many exciting projects and companies have come or are coming, including the uber cool Academy on Vine (AOV).  Right behind Arclight Cinemas is this 4 building project that will comprise office space, residential and retail.  Being developed by the Kilroy company, that also built another hip project nearby known as Columbia Project – home to Neue House and Viacom to name a few, Kilroy is now creating this hip, new space slated to be ready sometime in 2020.
We’ve driven by the AOV spot a number of times lately and it sparked our curiosity so we wanted to learn and share with all of our audience.  It’s on our way to our favorite residential building in the area, The Residence at W Hollywood, and we’ve been watching the construction and wondering what it’s all about.
As we looked further into it, it’ll have 4 mid-rise commercial towers that includes a 20 story residential, 13,000 square feet of retail and 335,000 square feet of office space, and it’s changing the landscape of what we’re typically used to seeing in Hollywood.  Netflix is now confirmed to have taken all of its office space and will now have a staggering 1.1 million square feet of space in Hollywood.  We’re looking forward to seeing the residential aspect and who’ll make this new retail their home. We’ll be sure to share more as this project moves along 😉



Kaleidoscope Style Tower Near Ritz LA Live

This is the kind of story we love to hear about real estate. Back in 1980 a man named Robert Bush bought the car wash site at the corner of Figueroa and Olympic in Downtown Los Angeles for $525,000. Cut to just shy of 40 years later and the sales price is….a whopping $25 million.

Mr. Bush sold it to developer Ben Neman who has plans to turn it into a kaleidoscope looking 58 story mixed-use tower with commercial space, office space, hotel rooms and condominiums. There will be six underground levels of parking, floors 1-3 will be commercial, 373 hotel rooms and 374 condos.

Looks pretty cool from the rendering (see attached photo) as the designer Nardi Associates are incorporating greenery, LED lights and photo panels on the exterior. The developer is planning to start construction in 2020 with a completion date in 2023. Interested in investing in this property? Contact Yvonne Neustadter of The Property Lab for more information.


Brand New Luxury Homes in Los Angeles Close to UCLA & Beverly Hills

Are you looking for a brand new luxury home in Los Angeles? We have a new project to share in the prime location of the Wilshire Corridor called The Liddel. It’s nestled in the prime area of Westwood near UCLA. Great location in Los Angeles where you are a short drive to the new Waldorf Astoria Hotel, Santa Monica, Beverly Hills and the Century City Mall.

The Liddel features 56 residences and offers 1, 2 and 3 bedrooms starting in the $1.3M range. Some of the amenities include valet, concierge, rooftop terrace and wine room. Interested? Give us a shout 😉

The Liddell is located on the Wilshire Corridor at 10777 Wilshire Blvd Los Angeles California 90024 moments from prime Beverly Hills, UCLA and Santa Monica.


Los Angeles Real Estate is Hot

As you probably know, it’s a very hot real estate market and it is especially rampant for sellers. Right now sellers are getting top dollar for their properties and per the National Association of Realtors, they don’t expect a slow down until 2020. In fact, they specifically named Los Angeles as one of the cities where the market is especially strong and expect prices to hold through 2019.

Overall, real estate prices are forecasted to rise about 5% in the in-demand markets like LA & San Francisco. Buyer’s don’t wait and sellers this is the time! No one has a crystal ball as to what will happen so if you’re on the fence, do it now. #ContactTheLab


TPL Making History in Hollywood

Last month was a big deal for The Property Lab and owner Yvonne Arias as we were the first to sell one of the 15th floor penthouse at W Residences Hollywood. Making history, this sale was a record for the building at just under $1300 per square foot and definitely one of the biggest sales in the area.

The condo sold was penthouse 15E at $2,950,000. There are only four of these “Above the Penthouses” remaining and prices start at $3.5M. #WorkWithTheBest


Century Plaza Residences Opens its Sales Gallery

Lately, we are in awe of Century City with its shiny skyscrapers, uber clean streets, and its new, fabulous open air mall. To add to its desirability, The Century Plaza Fairmont Hotel is revamping itself from the ground up with new hotel rooms and 63 condominium residences. Its also adding two, 44-story towers behind it.

This project will surely be spectacular and we can bet on this being one of the most popular new residential projects in Los Angeles. The hotel building is scheduled to open in early 2019 and the two towers in late 2020. Prices start in the low $2,000,000 range and there are 1-4 bedrooms available with some being 2-story condominiums. We can’t wait to check this out. #ContactTheLab.